BEING RELEVANT IS EVERYTHING
The Deal is a high end fashion outlet in Dubai. It was facing a problem: it had become dated and unappealing to the younger generation it wanted to attract. It´s current strategy and identity did not represent the values and image the brand wanted to convey.
So, we gave the brand an original, fresh new look inspired by our new communication and creative strategy: make the brand relevant to the current digital and social media era.
When you have a great product, coupled with great service, it ultimately results in people sealing the deal. We created a device that would contain that product, idea, feeling, emotion or phrase that not only makes the brand special but persuades people to try and buy.
THE DEVICE THAT HOUSES IT ALL
By being flexible; expanding and contracting to fit the relevant offer or message, we created a series of visuals and animations that defined what The Deal is about and gave it a distinct personality