Lift Hotels 

is a concept boutique hotel developing in Dubai, UAE aiming to be ahead of their competitors, Lift hotel offers a disruptive, and transformative view on boutique hotels. Aimed to attract young millennials and entrepreneurs, the hotel offers an ever-changing theme that evolves every 6 months to reshape the hotel constantly. The brand identity had to reflect the nature of the hotel and it's offering by being ever-changing itself. 

We created a logo  and visual identity that showcased the brand's promise of ever-changing and uplifting, and  would be flexible and transformative as the hotel itself. 
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